WE’RE NOT FAKING “NATURAL”
WE’RE GIVING YOU THE FACTS

We’re not one of those “fake naturals” that only contains a drop or two of some natural ingredient and then is packed full of silicones, harsh surfactants and sulfates and other synthetic solutions.

All The Un-Natural Ingredients That Didn’t Go Into The Creation Of NATU:

No Sulfates
No Silicones
No Parabens
No Resins
No Phthalates
No Petrolatum
No Ethoxylates
No Artificial Colors
No Artificial Fragrances
No Animal Products

NATU Hair Care’s key ingredients are natural-born proteins, lipids, amino acids, nutrients and vitamins that match up and mirror nature’s most essential building blocks for hair.

Because our ingredients are defined by their scientific names, here is a glossary, so you can see that NATU Hair Care is derived and based on the most effective resources found in nature.

All The Natural Resources That Went Into The Creation Of NATU:

Scientific Name Natural Resource
Arginine Corn
  This is one of the key amino acids found in hair.  
Astrocaryum Murumuru Seed Butter Murumuru Seed
  This butter comes from the Amazon and is made from cold pressing of wild crafted seeds and it matches up to the natural oil found on the scalp.  
Avena Sativa (Oat) Peptide Oats
  This helps condition and protect the hair while improving shine and silkiness.  
Avena Strigosa Seed Extract Black Oat
  An important source for conditioning and protecting to give hair more silky body and shine.  
Beta-Glucan Oats
  Used mainly to help strengthen dry, brittle hair. Helps as a moisture barrier and works well with the keratin protein in hair.  
Betaine Sugar Beets
  Betaines are actually found in hair and have an amino acid-like structure. We use them for deep conditioning, intense moisturizing, softening, detangling, and strengthening.  
Butyrospermum Parkii (Shea) Butter Shea Butter
  Shea Butter is an amazing moisturizer made from kernels of the Butyrospermum Parkii tree found in Africa. It is chock-full of good things like vitamins, minerals, proteins,nutrients and high in fatty acids.  
Cetyl Alcohol Coconut/Palm Oil
  Don’t be put off by the word ‘alcohol’ in the name. This is a fatty alcohol that has excellent moisturizing properties.  
Chenopodium Quinoa Seed Quinoa Seed
  Quinoa is higher in protein than wheat or soy protein. It contains many of the amino acids found in hair and is an abundant source of nutrients and vitamins. It is the only protein we use in NATU.  
Citric Acid Fruit, Corn
  A natural preservative.  
Coco-Glucoside Coconut Oil
  A very mild cleanser.  
Decyl Glucoside Coconut/Palm Oil
  An extremely mild cleanser.  
Dicaprylyl Carbonate Coconut/Palm Kernel Oil
  Used as an emollient and an excellent conditioner.  
Glycerin Vegetable
  Glycerin is a natural humectant that absorbs atmospheric moisture and helps keep moisture in the hair.  
Glyceryl Oleate Olive Oil
  This is an emollient that helps hair feel soft and conditioned.  
Glycine Soja (Soybean) Seed Extract Soybean
  Rich in amino acids, this is used as an emollient and matches up well with the protein/amino acid structure of hair.  
Guar Hydroxypropyltrimonium Chloride Cluster Bean
  We use this as a conditioning agent that helps in detangling and combing.  
Hydroxypropyltrimonium Honey Honey
  Made from honey so it enhances shine and smoothness.  
Jojoba Esters Jojoba Oil
  These are excellent emollients with a structure that’s similar to the natural oil found on the scalp.  
Lauryl Glucoside Coconut/Palm Oil
  An extremely mild cleanser.  
Lavandula Angustifolia (Lavender) Oil
Lavandula Hybrida Oil
Lavender
  We use only natural lavender oils for our fragrance.  
Lecithin Soybean
  Two of the main nutrients in lecithin are choline and inositol, which are part of B complex vitamins. We use lecithin in our products to help improve hair texture, strength and shine.  
Leuconostoc/Radish Root Ferment Filtrate Radish Root
  A natural preservative.  
Lonicera Japonica (Honeysuckle) Flower Extract
Lonicera Caprifolium (Honeysuckle) Flower Extract
Honeysuckle
  A natural preservative.  
L-Alanine, L-Arginine,
L-Aspartic Acid, L-Histidine,
L-Isoleucine, L-Phenylalanine,
L-Proline, L-Pyrrolidonecarboxylic Acid,
L-Serine, L-Threonine, L-Valine,
Sodium L-Pyrrolidone Carboxylate
Corn & Sugar Molasses
  All of these are part of an Amino Acid Complex designed to mimic the amino acid complex in the cortex of hair.  
Orbignya Speciosa Kernel Oil Babassu Palm
  Found in Brazil, this palm produces an oil we use to make hair smooth and shiny.  
Populus Tremuloides Bark Extract Aspen Tree Bark
  A natural preservative.  
Quillaja Saponaria Bark Extract Soap Bark Tree
  The Soap Bark tree is native to Chile and provides a luxurious and beneficial lather.  
Salvia Officinalis (Sage) Oil Sage
  A natural fragrance oil.  
Sodium Cocoyl Isethionate Coconut Oil
  An extremely mild cleanser.  
Sodium Lactate Botanical
  Used as a moisturizer.  
Sodium Phytate Rice
  Helps neutralize metals that are found in hard water.  
Stearyl Alcohol Palm Oil
  Don’t be put off by the word ‘alcohol’ in the name. This is a fatty alcohol and has excellent moisturizing properties.